When his daughter gets into Harvard, reformed bank robber Billy Davies returns to a life of crime to come up with the tuition money. But when the bank heist goes horribly wrong, he and his crew accidentally stumble onto the set of a failing reality TV show. Now Billy must stay on air long enough to figure out an escape plan from the cops trying to arrest him and the mob trying to kill him, while the producers must keep the show on air long enough to boost their ratings and evade cancellation.